uniPaaS was renamed "Magic xpa Application Platform" and iBOLT was renamed "Magic xpi Integration Platform". In May 2012, Magic launched a company-wide rebranding, including new product names and a new logo and tagline. NET version of uniPaaS, and launched a new offering for enterprise mobility. In July 2008, it released the first version of the "uniPaaS" application platform, replacing eDeveloper. In 2003, Magic released the "iBOLT" integration platform.
Guy Bernstein was appointed CEO of Magic Software Enterprises in April 2010.
Prior to that, Bernstein had served as Chief Financial and Operations Officer of Magic Software since 1999. In 2007, Guy Bernstein was appointed chairman of the board at Magic Software Enterprises, replacing David Assia.
In February 2001, Menachem Hasfari replaced Jack Dunitz as CEO after a series of failures that led the company to post two successive profit warnings.
In 2001, Magic released "eDeveloper" (Rohan), a graphical, rules-based, and event-driven framework that offered a pre-compiled engine for database business tasks and a wide variety of generic runtime services and functions. In February 2000, it raised over $100 million and traded at a company valuation of $1 billion. In 1998, Magic was acquired by the Formula Group, headed by Dan Goldstein. In mid-1995, the first version of Magic for Windows was released. During this period, the company developed a close relationship with IBM, focusing on AS/400 systems. In 1991, the company changed its name to "Magic Software Enterprises" (retaining the acronym: MSE) and became the first Israeli software company to go public on the NASDAQ.
The product was used by many large organizations, including the Israel Defense Forces. During the 1980s, the company grew due to its sales of the DOS and UNIX platforms. The Magic platform was originally designed and developed by Jonathan (Yoni) Hashkes, along with Miko Hasson who was responsible for programme management. Mashov’s major innovation was a metadata-driven approach to programming that required no compiling or linking, and also allowed instantaneous debugging.
The new company was originally named "Mashov Software Export (MSE)", and developed software for the global market, specifically an application generator named Magic. Magic Software Enterprises was founded in 1983 by David Assia and Yaki Dunietz as a spin-off from "Mashov Computers", a publicly traded Israeli company that provided business solutions on microcomputers. It is listed on the NASDAQ Global Select (NASDAQ: MGIC) and is also listed on the Tel Aviv Stock Exchange TA-100 Index. Magic Software Enterprises Ltd is a global enterprise software company headquartered in Or Yehuda, Israel.